Welcome to Diggo

A research service for veterinary hospitals. About pet owners.

Actionable Market Research for Veterinary Hospitals to Better Serve Today’s Pet Owners

Diggo was created to provide veterinary hospitals an unfiltered, unbiased view of what today’s pet owners think about veterinary care and their pets’ health.  Get the full story »

What you get:

  • Leading-edge pet owner insights
  • Clear action items for your practice
  • Complimentary subscription now available

“I think it’s a great concept and can be a tremendous value for practitioners. As veterinarians, we are often nearsighted, believing and acting on things that we’ve always thought to be true. Reading Diggo is like putting on a new pair of glasses and seeing things in a whole different perspective. I like that you also simplify the Actions to make it easy for practitioners to implement the concepts.”

Edition 2.1

Walmart: Data shows veterinarians underestimate the threat.

With Walmart now offering veterinary services, it’s important to quantify the risk to your practice,
identify Early Adopters and implement loyalty-boosting strategies.

Walmart Veterinarian Clinics

Only 12% of veterinarians think pet owners would consider Walmart for wellness exams but 44% of pet owners say they would.

What can you do to limit your risk?

Quality matters

71% of pet owners expect the quality of care from Walmart clinics to be the same or higher than their private practice.

Is it really not all about price?


25% of pet owners are likely to be Early Adopters of Walmart clinics.

How can you recognize and reach them?

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